Endurance International Group (NASDAQ: EIGI), a leading provider of cloud-based platform solutions to help small and medium-sized businesses succeed online, today, in collaboration with Netherlands-based technology developer AppMachine, launched Impress.ly, a full-featured web presence builder that creates a professional, dynamic, and personalized website that behaves like a native mobile app, with no coding or downloads required.
Impress.ly’s digital intelligence scans and organizes existing web assets from social media, websites, and other online resources to automatically populate highly customizable templates that can be modified to suit the user’s needs. The builder automatically selects a design aesthetic based on inputs from the small business or their brand, resulting in a simple and fluid HTML5 site that looks and performs like a mobile app and automatically optimizes for any screen size. Impress.ly sites can be built both on a phone or a desktop.
“As technology advances faster and drives a greater digital divide, Impress.ly is an effective tool to help small businesses get online and go mobile quickly,” said Curt Raffi, Vice President Mobile Engagement and Apps at Endurance. “It’s easier to use than drag-and-drop builders because of the structured, easy-to-use framework, which results in a well-organized website in minutes, no matter the user’s level of experience. And the site it creates is easily tailored – from the navigation to content presentation and style – empowering entrepreneurs to craft their individual identity on the web with minimal time or hassle.”
Impress.ly is an innovative product that enables a small business to launch a web presence seamlessly across any screen, as well as generate a native app during the same process, blurring the lines between a website and a native app for both iOS and Android operating platforms.
For small businesses or individuals that may have a basic website or separate social media accounts, Impress.ly brings the content together to create a highly integrated and unified online experience that can be tailored to fit their personal brand across devices.
Impress.ly’s features include:
“Increasingly, major web platforms are dictating that companies have a mobile web presence, as evidenced by Google’s move earlier this year to rank mobile-friendly web pages higher in mobile search results,” said Hari Ravichandran, CEO and founder of Endurance. “Impress.ly enables small business entrepreneurs who may not have the skills or resources to create their own website to create an mobile site in minutes – while optimizing and leveraging the promise of today’s mobile web.”
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