4 Eventful event apps

Get Inspired Jerry Lieveld 18 Jul 2013

How big (or modest) your event may be, a dedicated app will help make it a success. These four events turned to AppMachine to promote their activities or help visitors find their way. Read all about these event apps.

CE Week

Desperately searching for that one particular stand in a crowded exhibition? That’s now a thing of the past. Technology fair CE WEEK, where big companies like Sony, Pioneer and Kenwood come to New York to show off their latest products, gave the map of the floor plan a prominent place in their app. By doing so, visitors always had a complete overview to hand, unlike old fashioned solutions like flyers or print-outs that are easily lost. It’s a great service for a well attended event (over 6000 visitors) that takes place at various Manhattan locations over the course of a week. Although the app is packed with background information CE WEEK managed to keep it sleek and elegant. It goes without saying for an event like this that the most important social media channels were integrated into the app. The embedded YouTube clips let visitors and everybody who stayed at home get a taste of the atmosphere.

School Inspiration Day

On the last school day before the summer holidays, five young secondary school students from Alkmaar proved that it’s never to early to take matters into your own hands by organising a School Inspiration Day with success stories and guest speakers from the professional world. They made the corresponding app themselves. The leading function of the app was as a timetable listing all the activities of that day. Thanks to the overview of scheduled lectures, workshops and breaks, no classmate or guest arrived too late. It goes without saying that the closing barbecue did not take place in the main auditorium, but at Alkmaar’s city beach. The School Inspiration Day app showed the map of Alkmaar, and thanks to the direct link with the custom navigation app showed the shortest way to the beefburgers and sausages. Handy for anybody who didn’t dare follow their nose!


The Dutch  HuneFestival has an impressive line up of acts including DJ Paul Elstak, DI-RECT, Miss Montreal and Toontje Lager. It is entirely possible that the names of these bands don’t instantly ring a bell. How are you going to introduce veteran rockers like The Sweet to a new generation, or convey the fact that The Memphis Maniacs are really exciting newcomers? In short, by providing a short, enthusiastic bio, accompanied with sound and vision. The HuneFestival app does that by presenting two well selected video clips for every upcoming act. If it does indeed sound like music to your ears, it only takes the touch of one button to go directly to the ticket stand. During the festival itself the app will keep it’s relevance as a source for the latest news, a live photostream and a listing of who is playing at what stage.


AppMachine’s fame has reached Austria too. The Viennese Studio 44 used it to support their InnovationDay conference with a speciality app. By doing this, the Austrian innovators gave a new meaning to the expression ‘practice what you preach’. One topic heavily featured in the programme was current developments in social media. The app reflected this, as each item was easily shared with Twitter and Facebook (and also through old fashioned mail). The speakers’ biographies contained clear photos and a direct link to their personal LinkedIn profile.