5 tips for publishing your app

App Building Jerry Lieveld 8 Nov 2013

You have completed your app. It contains all the information it needs and the design is finished. Now it’s time to publish your app in the Apple App Store and Google Play. You can use the Publish screen in AppMachine for this. Our wizard will smoothly guide you through the publication process. This article explains the the 5 tips for publishing your app.

In the left bottom corner of the website where you build your mobile web app, you will find the Publish screen. This is where you can add the last touches and pay for the app. This is a very simple process: you will see a number of tabs with fields in which you must enter information. Everything is pretty much self-explanatory, but we will further explain a number of concepts to you below.

1. Name, icon and splash screen

In the left bottom corner of the website where you build your mobile web app, you will find the Publish screen. You enter the most important app vitals here, like the name of the app as it will be displayed in the app stores, the name of the app as it is displayed on the home screen of the user’s smartphone, the icon and the splash screen.

A. The name under which your app can be found in the stores, e.g. Armin van Buuren

Armin Store
B. The name of your app as it will be displayed on the home screen of the user’s smartphone. This is also called the springboard title. This name will be displayed under the icon for your app and should be kept as short as possible. “Armin” is OK, but “Armin van Buuren” will be abbreviated by smartphones, e.g. to “Arm….ren”.

Armin springboard
C. A splash screen is the loading screen you get to see when you launch an app. It is best if the splash screen has the same look & feel as your app. If you have opted for a Designer app, you can even use an animated splash screen. Check the Armin van Buuren app, for example. When it loads, you see a splash screen featuring a moving equalizer. Make sure not to use a screenshot of your app as a splash screen, as this can lead users to think that your app is not responding. Check the splash-screen specifications for more information.

Armin Splashscreen
D. The app icon is what users will see on their home screen. They can launch your app by tapping this icon. It is shaped like a small cube. Apple will automatically give icons round corners. You can do the same for Android if you want a uniform style for your icons. Read more on icon design here.

Make sure you stop and think about the above four elements so you get it right first time round. Because if you need to change these items later on you will have to resubmit your app to App Stores, and it will take 8 to 10 workdays before the new version is available in the stores.

2. Information for app stores

To optimally promote your app in the app stores, you must enter the following information on the App Store and Google Play tabs:

  • A description that tells users what they can do with your app. In need of inspiration? Then check similar apps in the app stores.
  • Keywords that allow people to find your app in the stores.
  • Screenshots of your app’s best screens. You can create screenshots on your own smartphone (e.g. an iPhone 4) and include them here. AppMachine will upload screenshots for the other smartphones (in this case Android and iPhone 5).

If you have any questions with regard to inputting this data, our support desk is ready and waiting!

3. Payment and verification

Have you entered all the relevant data? In that case it is time to pay for the app using the ‘Publish my app’ button. Payment is possible using iDeal, Paypal and standard credit cards.

After you have paid for your app, AppMachine will automatically check your app on a couple of points. Have you correctly entered all the required data? Does your app meet Apple’s strict requirements? For instance, Apple does not accept apps that contain test content, overly erotic or violent content or offensive material. It can also refuse your app if it contains weblinks or if it is only interesting to a very limited audience. If your app does not meet the requirements, we will contact you. If you want to know everything about Apple’s guidelines, you can find them here.

4. Developer Licenses

Submitting an app with the Apple App store and Google Play requires a Developer License. You can read more about requesting an Apple Developer License here. And here for Google. If you encounter any problems or do not have the time to request a license, then please don’t hesitate to contact us.
Windows Phone 8 does not require a license. Your app can be submitted under AppMachine’s license. You can, however, request your own Developer License. Are you publishing an app under AppMachine’s license? Then we will be listed as the app’s publisher. If you have previously submitted apps under your own license or your app comprises an updated version of an app that is already available in the stores, you can indicate this in the wizard. We will take this into account during the submission process.

5. Your app’s live in Google Store. Apple’s still verifying it.

Have you completed the publication wizard? In that case a member of the AppMachine team will perform an additional check of your app just to be on the safe side. After that your app should be available in Google Play Store within 24 to 48 hours. Apple uses a review period of 8 to 10 workdays. Depending on the workload, your app will be added to a queue. Once your app is ready for evaluation, Apple will verify whether it meets the guidelines for publication in the AppStore.

And then…

As soon as your mobile web app is available in the stores, you can let the world know you have published it. You can read more on this here.


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