5 Tools To Promote Your App

App Building, Get Inspired Jerry Lieveld 5 May 2017

Increase your app downloads with these 5 tools to promote your app.

1. App store search optimization

The first place to promote your app is the app store itself. Most apps (about 65 %) are simply downloaded through a search in the Apple App Store or Google Play where millions of visitors inquisitively are searching for new apps to install on their smartphone. Your app should be one of them!

A good position in the search engine results page could give your app downloads a boost. On the other hand: apps that won’t show up in the search results will hardly get noticed. So take your app store optimization (aso) seriously and start optimizing  your app for a good search result in the stores.

A specific app for a limited audience probably doesn’t need to get its downloads through a search result, but app store optimization is an indispensable marketing strategy for more general apps, just as search engine optimization is for websites. A meditation app without a proper title, description and keywords? There’s nothing Zen about zero downloads.

There are many similarities between optimizing an app and optimizing websites for a good search result, including the use of titles, keywords and descriptions. Apps also need good icons and attractive screenshots.

How to optimize your app for the app stores

2. Search ads in the app storespromote your app with search ads

App store advertising (asa) takes your app promotion beyond organic search results in the app stores. With app store advertising you run your own paid advertising campaign for your app in the stores. When a user searches for a ‘meditation app’ in the app store your app shows up on top of the list.

Google introduced mobile app advertising campaigns for the Play Store in 2015 in its well-known advertising program AdWords and Apple recently launched its Search Ads for the App Store.

Search Ads is easy to start with so give it a go. Your campaign can be ready in a few clicks and there’s no minimum budget to spend. Search Ads offers precise targeting and good analytics.

How to promote your app with Apple Search Ads

With AdWords you start a universal app campaign for the different advertising networks. Search Network is Google’s advertising program for ads in search results, including Google Play. Display Network shows ads on popular websites and YouTube has its own advertising feature. You may choose one of the networks, a combination or all to maximize your app promotion.

More about app promotion on Google’s advertising networks

Remember that advertising in the app stores does not make sense without app store optimization (see tool 1 above). All advertising programs are keyword based so you should optimize your app with the right keywords, titles and descriptions. And for user conversion: take care of your app icons and screenshots.

3. Social media advertising

Most social media have extensive advertising options that target mobile visitors who may be interested in downloading your app.

Facebook business offers the option to set up advertising campaigns for both Facebook and Instagram. Facebook reaches a large audience and is a great way to target the right people. You can choose your audience by interest, age or location or even upload a contact list of your own customers to target. Experiment with AB testing to get the best results out of your campaign.

On Instagram you can use several photos and videos in various ads to inspire people to download your app. Instagram also offers precise targeting options. Keep in mind that Instagram is the most visual of all social media so make sure your images meet the standards of Insta users.

Discover how to use ads on Facebook and Instagram

Twitter is a good option to increase your app installs. More that 80 percent of Twitter users are on mobile and, according to Twitter “they have used 24 percent more apps in the past day than the average smartphone user”.

App advertising on Twitter means using App Cards, an advertising format that allows mobile users to preview an app image, view app ratings, and install or open the app directly from their timeline.

See how Twitter App Cards Work

4. Website with mobile browser detection

Mobile visitors demand a fast and smooth experience. What would they prefer? A responsive website or a native smartphone app? And most likely does your app offer more than your website as apps are the more versatile communication tools. As one of our resellers clearly said it: “we use our website to attract new clients, but we use our app for communication and interaction with clients.” So mobile visitors should be notified you have an app.

Use mobile browser detection to promote your app to the mobile visitors of your website and lead them to the app download page. Just add a code to your website so that mobile visitors can be redirected to your app page. You’ll find the code on the promotion tab in your app dashboard.

Get the free code

5. AppMachine promotion page

It’s free and comes with all AppMachine apps that are not white label: your own AppMachine promotion page. Use it to advertise your app among your clients. Include the link in your mail, newsletters, social media or on your website.

Your app promotion page shows the app icon, screenshots, title, description and offers direct download links to the app stores. You can also use the QR code for an easy app install.

See your app promotion page