Significant increase in app user interaction and a more competent managed communication; these are just two advantages of AppMachine’s improved push message system.
The release of our improved push message service earlier this month elevates the way mobile apps communicate with users. Potentially the most appealing enhancement is that developers can now send push messages to individual (registered) users – or – to any group of registered users that have a subscription to a category through the API. So you now know exactly to whom you are sending the message.
With AppMachine you already were able to send push notifications based on GPS location or by category, but you did not have the name of your app users. Now you can send a push message to managers X, Y and Z and exclude managers A, B and C. Or you can just notify salespersons 1, 2 and 3.
Sure WhatsApp is widely used, but a push notification sent from your own app has incomparably more attention value. Your push messages don’t have the distraction of all other WhatsApp groups your users have to wade through during the day either.
Push message: “Hi John, here’s the report you need to read before tomorrow’s meeting.”
Push messages allow you to control which block the app opens too. The push message on the user’s smartphone could say something like: “Hi John, here’s the report you need to read before tomorrow’s meeting.” When John taps the message, the app opens on the specific block. Want safety? Lock the report with a password. “Hi John, use [‘password’] to open the report you need to read before tomorrow’s meeting.”
The new push message features have also been added to AppMachine’s API giving you several extra options such as an overview of your active users.
Other advantages of the improved push message API: