The Royal Family is coming to town so the city wants to shine and show itself in its best light. According to the Dutch town Zwolle a mobile app is a perfect way to sing its praises. The Royal Hiking Trail app takes visitors with video, text and audio for a walk through the historical center with various Royal sightseeing spots.
The Kingdom of the Netherlands celebrates its 200th anniversary with numerous festivities from 2013 to 2015. In April, the Dutch town of Zwolle had the honor to receive Their Majesties King Willem-Alexander and Queen Máxima for a visit.
For Zwolle the Royal visit was a good cause to develop a Royal Hiking Tour (In Dutch: Koninklijke Wandelroute) which leads visitors on a Royal trail through the historical city center with information boards at places the Royal Family visited in its long history. To promote the tour, Zwolle has developed a website and a mobile app. The app is a navigation tool for visitors and even presents historical video, including nostalgic black and white footage of a young Queen Juliana visiting Zwolle in 1949.
Walking enthusiasts see a QR code on every information board. They can use the app to scan the code and instantly watch the specific video on their smartphone. The informative and pleasant voice over that accompanies the video’s is, for an extra royal effect, narrated by well-known Dutch royalty watcher Peter van der Vorst.
The app was made by full service advertising agency IQ-Media, in cooperation with the city of Zwolle. Marketeer Joël Houtman explains why IQ-Media used AppMachine to build the app:
“AppMachine, above all, allows you to make an affordable and professional app for the platforms iOs and Android. We also could put almost all functionality we wished in the app: video, a map, a QR scanner and discount vouchers for our users, to be used in local shops.”
“The only feature we missed was real-time dynamic navigation for the complete tour, but this minor shortcoming could easily be fixed by text instructions. We also liked AppMachine’s ability to alter the apps graphic design completely to a corporate style. You use a template when you build the app, but the end result surely looks like a custom made app.”
The app gets quite some good user reviews. “It’s nice to see so many people in Zwolle stopping by an information board and looking at their smartphones,” Joël says. “Zwolle now has a dynamic walking trail through town and the visitors apparently appreciate the app because we see the number of downloads increase. And thanks to the profitable discount vouchers for coffee and dinners, our local entrepreneurs are also happy with the app.”
Take a look at the app here, or download it directly.