Whether it’s clothes, jewelry, toys or electronics you’re selling, you better sell them via the smartphones of your customers. According to several surveys* this year’s holiday shopping season will see a rise in mobile sales with many consumers already using their mobile exclusively for their purchase decision.
Most mobile consumers still begin their quest for the best shopping deals with a mobile browser and a Google search. This is where you can be ahead of your competitors by using a mobile app to service your customers.
Although 60 % of consumers already use mobile exclusively for their purchase decision, the majority still uses a desktop for the actual purchase. Mobile conversion rates stay behind because mobile websites are not that shopper friendly. Mobile websites drive traffic to your website, but don´t sell products directly. Mobile apps do.
Mobile apps are going to change the path to purchase form desktop purchase to convenient mobile shopping with an accelerated growth of repeat purchasers. Apps offer a far better user experience than mobile websites. With an app it is so much easier for people to browse wherever they are: in the train, bus or boat, between meetings et cetera. It’s also a fact that people only browse a limited number of apps. That’s not a weakness, it’s a chance to strengthen customer loyalty and improve your Customer Lifetime Value. If they’re happy using your app, you won’t lose them to other apps.
So, if you don´t have a mobile app yet, you missed this year’s Black Friday and you’re probably going to miss Cyber Monday, but if you start building your app right now, you’ll sure get your share of next year’s mobile holiday sales.
Adobe 2014 Holiday Shopping Prediction
Custora E-commerce Pulse
(a free online dashboard tracking over 100 US online retailers, 100 million online shoppers, and over $40 billion in transaction revenue.)
The Mobile Path to Purchase