New CCO to shape AppMachine´s growth ambitions

AppMachine News Jerry Lieveld 11 Feb 2014

A strong increase in sales and a solid name as the world´s best mobile app platform: That´s what AppMachine´s new Chief Commercial Officer, Eelco-Jan Boonstra aspires to.

AppMachine is growing rapidly. Only two years after its launch, the company already has 60,000 users in 140 countries. Good, but not good enough, by far. “We want to become the world’s best and most widely used platform to make mobile apps. That’s the endeavor AppMachine gave me when I was appointed CCO”, says Eelco-Jan, who formerly worked for companies like MicroStrategy and QlikView.

What will the new CCO’s strategy be to realize AppMachine’s urge for world dominance?

International expansion

“AppMachine has a three point growth strategy,” explains Eelco-Jan. “First we’ll expand our international network with offices and partners in several countries. We recently opened offices in Brazil, Germany and the United States, and we’re still seeking possibilities in other countries. Our software can be used by anyone anywhere in the world, but in some places you just have to be physically present for sales and support. That’s also the case in a closed market like the US. And that’s why we’re delighted to have mobile app pioneer Joe Monastiero as Managing Director for AppMachine USA.”

More Resellers

“Second key element of our growth strategy is a significant  increase in the number of resellers; agencies that sell mobile apps to clients and are using AppMachine to build those apps.
AppMachine is the first mobile app platform that truly enables resellers to build professional apps in a fraction of the time for attractive prices. We expect that a significant portion of our accelerated growth will be generated by resellers. ”

Enterprise apps with Salesforce integration

The third pillar of AppMachine’s growth strategy are Enterprise Apps. “Those are in-company apps for bigger corporations,” says Eelco-Jan. “They’re the most powerful and easy way to communicate with your staff, anytime, anywhere. Enterprise apps don’t have to be published in the app stores and therefore don’t have to go through their approval process. Corporations are completely free to design these apps themselves. Companies can even include their own features like data linking,  contact information, agendas and company regulations. Perhaps the biggest virtue of our Enterprise apps is that they can contain company’s data like appointments, client information and leads, for example from Salesforce.”

Who is Eelco-Jan Boonstra

Eelco-Jan was appointed AppMachine’s Chief Commercial Officer (CCO) in late 2013. He has been working in several sales and management functions for Siemens, Atos, QlikView and MicroStrategy for more than 14 years. At MicroStrategy Eelco-Jan was country manager for the Benelux (Belgium, The Netherlands and Luxemburg). His specialties are Business Intelligence, Enterprise Software and the release of new business channels. Eelco-Jan will work from the Dutch AppMachine office in Heerenveen, near the great Frysian lakes, which comes in handy since water sports are his passion.