What to expect this year in the mobile market? An accelerated growth of smartphone usage, more m-commerce and the need for a multichannel mobile strategy.
Mobile first? sorry folks, but that was so last year. In 2016 we’re shifting towards a mobile only world. Smartphone penetration is rising to almost 100 percent among youngsters in the US. People now spend an average of 158 minutes every day on their smartphones and tablets. Even 75 percent brings their smartphone to the bathroom! And according to Nielsen, India welcomes 5 million new mobile internet users every month!
There is no doubt: smartphones and tablets now are our most important means of getting in touch, of playing games and gathering news. In an average week, 156 million US adult consumers engage in social networking via their smartphone.
Are you overwhelmed by these mobile growth figures? Well, hold on, there’s more: with 4 out of 5 consumers using their smartphones to shop (convinceandconvert.com) it has even become our favorite way of purchasing products. During the last holiday season consumers spent already $12.65 billion via mobile devices, says Comscore data, and it is expected to double this year. M-commerce has become a billion dollar industry.
It’s no surprise that when customers prefer their mobile devices to search, shop and pay, advertising follows, so we’ll see a major break-through in mobile ads this year. The experts of emarketer.com say “the $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019 (…) mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally.”
Mobile apps seem to get the biggest share of the expanding advertising budgets. Why? “Users spend more time in apps than they do on mobile websites so brands are following on this consumer trend,” says emarketer.
In 2016, mobile adds are preferably animated GIFs and autoplay video to catch the consumers eye. Online video is now becoming more effective than tv advertising,” says Marketing Land. You can have all kinds of video in your apps. Check out this article to see how easy it is to add video. This goes for video advertising, but even a video live stream is an option for your apps.
What does this mean for your mobile strategy, assuming you are convinced that a mobile presence is a must these days? First of all: your mobile website is SEO proof, lightning fast and behaves like an app with its superior usability features. That’s what mobile customers expect in 2016. Here at AppMachine we always anticipate trends so we recently launched our web app/website builder Impress.ly which lets you build a mobile website within minutes.
What else? Well, your online shop is easily accessible, your registration process is childishly simple and your mobile payment methods are convenient and versatile. Take a look at our brand new checkout block to see how easy it is to set up an in-app shop with your own payment methods.
In 2016 mobile apps are the way to create better upselling facilities towards existing clients. They already know who you are, were to find you and how trustworthy your company is. With an app selling more to loyal clients is money for jam. Simple means to do so are push messages, in-app discount coupons and customer savings programs such as our Customer Loyalty Card.
Did you know push messages are a great tool for interaction with users? You can send push messages by category or by location or even to selected users of your app. No matter how small your company is, personalized micro marketing is now within your reach!