Why It Is Time To Have An App

App Building, Get Inspired, Mobile News Jerry Lieveld 5 Mar 2015

There’s a new generation of customers using mobile almost exclusively for contact, search queries and purchases. How do you service these mobile customers? With a mobile friendly website or a mobile app? That should not be the question: you urgently need both.

Your first step into mobile should be a mobile friendly or even a responsive website because only a website will keep you in Google’s Search Engine Result Pages (SERP). Google wants to see more mobile friendly websites and is presenting these sites higher in its result pages. And you don’t want to miss the ever growing mobile search volumes, do you?

But to service the demanding mobile customer? A responsive website just won’t do the job. You also need an app. 

Why do you need a mobile app?

You need an app because app users have proven to be more valuable customers. Where a responsive website will keep you in Google´s SERP, mobile apps are the preferred channel of returning customers or frequent visitors. According to a survey of Nuance Communications*, 1-in-3 people say they will even use their mobile phone in-store to find information rather than ask an employee.

What would be easier for these customers? Open a browser, wait for connection, type in the url and browse their way through a website? Or simply tap to open the app and find everything you could possibly ask for, right at your fingertips?

Mobile apps offer more engagement

Whether you are in retail, the restaurant or event business, mobile apps are faster, offer more engagement and give a far better user experience than mobile websites. Mobile apps are mostly used by returning customers and therefore fit in your retention strategy. If you frequently visit a restaurant, booking a table is so much easier with a mobile app.

A website is promotion for new clients, apps are for loyal clients

Where websites service as marketing tools to attract new clients, apps are the more versatile communications channel. Think of all the possibilities apps offer with discount coupons, a customer savings program and personal marketing with push messages to groups or even individual users.

People even rate you higher when you service them with a mobile app. According to the survey of Nuance Communications “the majority of smartphone users (72 percent) said that they have a more positive view of a company if they use the company’s mobile app. These users will also spread the word: eighty-one percent says to tell others about a positive app experience.

Benefits of mobile apps over websites

  • Better user experience
  • Mobile-specific functions (click-to-call, GPS)
  • More engagement with customers
  • Better retention strategy
  • Personal marketing (push to groups and persons)
  • Increase customer satisfaction
  • Integrate Social Media in one place
  • Build your own app easily

Stand out in the app stores

The Apple App Store and Google Play store are welcoming millions of visitors each day. What are they searching for? A new app to install on their smartphone! And that app could be yours. App store optimization (aso) is the new holy grail in search engine land so yo better be prepared. Optimize your apps for a good search result and stay ahead of the competition! Read our article How to set up app store optimization

Apps are easy and affordable to make

Another big benefit of mobile apps is that you can build your own app easily. With an app building platform like AppMachine, your app could be ready in hours. There is no need for coding skills and you don´t have to hire a developer or a design agency. The price of an app? Starts at $ 39 a month. Building a responsive website or having your website redesigned will cost you way more and always requires a web designer or coding skills.

*Sources MobiForge and Nuance Communications

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