BURLINGTON, Mass., August 23, 2016 – Endurance International Group (NASDAQ: EIGI), announced it has completed the previously announced acquisition of AppMachine, a Netherlands-based technology developer. The addition of AppMachine’s mobile development platform to Endurance’s suite of solutions will enable small business customers to expand their online presence with ease.
AppMachine will play an integral role enhancing Endurance’s existing offerings by developing new products that will be integrated into the Endurance technology platform, making customer onboarding and website publishing easier and less time-consuming.
“By integrating AppMachine’s team and platform with Endurance, we see an opportunity to unify, simplify and strengthen our existing portfolio of web presence and digital marketing solutions as well as expand this portfolio over time as the needs of our subscribers evolve,” said Michael Kesselman, EVP, Innovation and Strategy at Endurance. “AppMachine brings a talented development team that’s innovative in the mobile arena. Over the past 18 months, we’ve partnered with them to build various products. Their team has proven to be incredibly agile and clever, quickly delivering solutions that are fast, flexible and easy to use – which is exactly what every busy small business owner needs. We couldn’t be more thrilled to have AppMachine join the Endurance family.”
AppMachine’s robust mobile rendering platform enables mobile websites to behave like native apps, and its responsive editor helps small businesses get online fast and update their web presence on-the- go. In addition to website building, AppMachine has also created powerful but simple solutions for other small business needs, including ecommerce and social media management.
“AppMachine began as a startup focused on the building of native apps, and through our partnership with Endurance, we have the opportunity to broaden our scope beyond apps and mobile,” said Siebrand Dijkstra, Founder of AppMachine. “We will continue to grow as a high-tech development brand and will prioritize delivering products that help small businesses effortlessly build and manage their web presence. Now that we are part of Endurance, we look forward to giving their approximately 5.5 million subscribers access to these capabilities.”
The most recent Endurance and AppMachine collaboration was the launch of Impress.ly, a new and innovative approach to automatically generating and managing a mobile optimized small business website directly on a phone. This product makes it easy for small businesses and bloggers to create a mobile-optimized website in minutes. Impress.ly simplifies website design and development by scanning and organizing existing web assets from social media, websites, and other online resources and automatically populating highly customizable website templates.
This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements concerning: the expected contribution of AppMachine to Endurance; AppMachine’s ability to continue to grow and deliver innovative products; Endurance’s ability to integrate products developed by AppMachine into its product portfolio; and Endurance’s or AppMachine’s expected financial and operational performance in general. These forward- looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts, and statements identified by words such as “expects,” “believes,” “estimates,” “will,” “may”, “look forward”, “continue”, “confident,” and variations of such words or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that these plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, the risks set forth under the caption “Risk Factors” in our Quarterly Report on Form 10-Q for the period ended June 30, 2016 filed with the SEC on August 8, 2016 and other reports we file with the SEC. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.
Endurance International Group
Fleur van der Laan (COO AppMachine)
+31 6 250 76820