The DIY App Builder: The Story of AppMachine from MobileBeat

With the increasing amount of DIY technology flooding the marketplace, it’s possible to do just about anything you want to all on your own these days. However, building a mobile app was not one of those things until the launch of AppMachine, a DIY app builder that allows you to create and customize your very own mobile applications.In a recent interview from San Francisco, California, Murray Newlands talks to Fleur van der Laan, the COO of AppMachine, about how the company got started, as well as what’s happening in the app development space, and some tips for making sure your users return to your app.