Build Your Own App Simply By Using Iconic Lego Blocks
Apps are part of our daily lives. All popular stores and brands have their own mobile app. Now it's time to grow your business with your own app.
How to make an app, or better, build your own app is a question on many minds since the demand for mobile app development is snowballing. In this article, you will find the answer to this popular question and many others.
And we have a second question, do you want to be a partner in a business that rolls above $320,000 per minute? We will help you with the answer to this question as well.
Let’s try and clarify a few points before we try to answer the main question.
The buzzword “App” is sometimes called an online, iPhone, smartphone, or web app. You probably have an idea, but let us give it a short definition.
”An app is a software application designed to run on a mobile device. “
According to Statista, there were 35.3 billion downloads of mobile apps in the 3rd quarter of 2022.
From “The State of Mobile in 2022,” we can learn two fascinating facts, users were spending $320,000 per minute at the App Store in 2021, and the daily time spent in mobile apps per day by an app user is 4.8 hours. The above facts should make you think seriously about creating an app.
Mobile App Classifications
These Popular mobile app categories are a big part of your customer life
Lifestyle and Entertainment Apps
Lifestyle and entertainment apps have become increasingly popular in recent years, and they’ve been an absolute lifesaver during the pandemic lockdown. Due to so many people remaining at home, these apps have helped us to stay connected and entertained. Some popular apps include Netflix, Amazon Prime Video, Strava, Spotify, and Tinder. They all enable us to enjoy our leisure time in different ways. The lifestyle app market is highly competitive, and new apps are constantly being developed to help users find the next song, restaurant, partner, or destination.
Gaming apps are top-rated, accounting for one-third of all app downloads and a big part of all consumer spending. What drives their popularity is not only their easy-to-use interface with a gradual increase in difficulty but also their impressive graphics, fast load times, and engaging gameplay. Whether it’s the highly successful app Candy Crush Saga, or Pokémon Go, modern-day computer video games have something for everyone – and keep them coming back for more.
Community apps are a way to connect members of a community, for example the members of a sports club, student association, church. You want all of your members to be aware of relevant information like opening times, contact information, events, schedules, rules, forms to sign up for events, blog articles. Send push messages to inform everyone of important events or let people login to access data which is only meant for people in your community. Community apps are often maintained by one of the members of the community and are usually free.
With mobile commerce apps, transactions using a mobile device are not only possible but becoming the norm with how often we use our phones for various activities. Just think of all the apps we regularly use – not just for entertainment but for more practical purposes. Mobile money transfers, electronic tickets and boarding passes, digital content, mobile banking, contactless payments, location-based services, and loyalty cards have allowed new and existing industries and services to grow. They can all be categorized into three types: mobile shopping, mobile banking, and mobile payments. In fact, for eCommerce retailers, having a mobile commerce app is a necessity at this point.
Your customer is using these mobile apps without even thinking about them as apps. For example, the flashlight, Find my device, Google, and Safari. Others include barcode scanners, which became popular during the pandemic, and health apps, which are becoming more critical for tracking health and well-being. Many utility apps come pre-installed on new smartphones and are usually free.
Productivity apps help teams stay connected and work together on projects, even when they’re not in the same location. Some popular apps used by app development agencies and developers include Trello and Basecamp. These apps help keep track of project progress, set deadlines, and communicate with team members. A productivity app can help manage the cost of creating an app for businesses.
Questions to Answer Before You Start Mobile App Development
Do You Have a Viable App Idea?#
Validate your idea before you spend any considerable amount of time or resources on developing and marketing your app. It's essential that you first run a feasibility study.
This will help answer critical questions such as "are there other apps that do what mine will do?", "is there a need for my app?" and "what is my app's value proposition?".
Answering these questions will give you a better understanding of whether there is a niche in the market for your app idea.
What are the Objectives of Your App?
What is your intention with your own app? What are your objectives? Here are some thoughts that may help you to get clarity.
- Compete – In today’s business world, it’s highly likely that your competitors have mobile apps. You risk being left behind without a mobile app that can compete with their advertising and brand outreach strategy.
However, suppose your competitors still need to adopt a mobile app strategy. Get ahead of the pack by starting a mobile campaign and gaining an edge in the industry.
- Public Relations – Creating a mobile app can increase your brand’s media engagement. Advertising the app on big marketplaces and providing a quality product can help you get onto media lists for great apps.
Apps are big right now, and many articles are being written about them. By having a mobile app, you increase your chances of being mentioned in one of these articles, which could, in turn, lead to more customers and an increase in sales.
- Boost your brand – Creating an app is a great way to connect with millennial users and expand your customer base. Use push messages to make sure your users know the latest news. Additionally, you can use your app as a marketing tool to advertise your company at a low cost.
- Monetizing – Your app is a great way to make money. By offering products or services through the app, or advertising other companies on the app, you can bring in a whole new revenue stream for your business.
You can monetize your app in a few different ways, so be sure to explore all the options and find the one that works best for you and your business.
How Are You Going to Monetize Your Mobile App?
If you’re looking to make money from your app, there are a few different ways to go about it. Here are some mobile app monetization strategies that can help you generate monthly income.
The user base for free apps is generally much larger than that of paid apps. Why? Because when users see that an app is available for free, the likelihood of them downloading it significantly increases. This is an effective solution because, in today’s society, people have come to expect that everything will be free – especially digital content.
To ensure your app is successful, you must clearly understand your target audience and the market you’re entering. You’ll also need to have a few business models for free apps in mind.
The freemium business model for monetizing free apps is one of the most effective ways to make money. Freemium allows app developers to offer users a free version of their app with limited features and then tempt them to upgrade to the paid version with a broader set of features. This is an appealing offer for many users and, as a result, can lead to a higher sales volume for the app developer.
In app advertising
Interstitial or in-app advertising is another great way to monetize your free app and make extra money. While it may not be your app’s primary source of income, it’s a great supplementary source that doesn’t require users to pay anything extra or make in-app purchases. Users are generally used to seeing ads on different platforms, so it won’t negatively affect their experience.
The subscription business model is an effective way for app developers to make money while providing a good user experience. This model is similar to the freemium model, but with subscriptions, users know that they will be limited in the available features. In other words, when users download the app, they have a particular set of options available for the free plan. They can then purchase a subscription for a paid plan if they want to upgrade the app.
The in-app purchase feature is popular among app marketers because it allows developers to introduce additional purchases that users can buy. It is up to the users to decide whether they want to purchase extras. Here you can add consumables, non-consumables, Auto-renewable subscriptions, and Non-renewing subscriptions.
AppMachine Logic functions in the Pro version
Logic lets you add and combine several actions in your app to create dynamic and specific ads.
For example: You can use Logic to display a message when a user taps an item in your app.
If your app features all the restaurants in a city, and a user taps on Restaurant A in the list for more information, the message could say: “Order Now And Get a 25% discount.” You can also use Logic to direct the user to any URL you like or to the reservations area in your app.
Do Your Market Research Before App Development
You must validate your app idea before proceeding with it, even if it sounds great in theory.
Undertake extensive market research with a particular focus on your target customers. Grasp their issues and think up suitable solutions to offer in your mobile app.
Discover everything you can about them – preferred social media, challenges, aspirations, spending habits, their desired app features, and more.
Knowing your target market is essential for the success of any business – so make sure you spend enough time getting to know them before planning or designing anything!
The goal is to ensure that your investment of time, money, and resources will result in a valuable product. There are several ways to gather the data you need:
- Create surveys
- Conduct interviews
- Run a focus group
- Research your competition
Use your current customers as a research resource. This may be an option if your app is an extension of your existing business. Otherwise, you’ll need to reach out to potential users for feedback. Either way, it’s essential to understand the market before creating your app.
Benefits of Using AppMachine – a No Code Development Platform
AppMachine is committed to helping you create amazing apps for your company or customers.
With AppMachine, you have the power to build web apps or native apps for iPhone and Android quickly, easily, and affordably.
AppMachine’s technology allows anyone to create high-quality apps without prior experience or coding knowledge.
With AppMachine, you can create a professional app quickly and easily, and it’s an affordable way to increase your online presence.
If that is not enough, here are some more benefits:
- Ease of use
- You don’t have to know or learn any programing language (no-code)
- You can easily build your app with AppMachine by using our pre-coded blocks
- Easy import of content from your website
- Use AppMachine’s app CMS to store your data
- See your app live on your smartphone by using the AppMachine previewer
- Keep your app’s content fresh and engaging using our integrated analytics to devise an update strategy
- Use the AppMachine promotion page to advertise your app
How to Make an App Step-by-Step
Set Your Goal
Having a clear goal for your app, why you want to develop a mobile app is crucial during the conceptual process.
Consider whether your goal is to solve a specific problem, increase brand exposure, or attract more potential customers. Then, follow this checklist:
- Identify your objective and target audience
- Demonstrate the value to your target audience
- Examine how the app can solve the problems of your customers
- Determine which features are essential for achieving the desired results from the app
Choose a Name for Your App
Naming an app is a lot like naming a baby. Potential customers will hear the name before they use it, and it will follow your brand forever. You might wonder how to name an app, so here are some tips:
- Your app’s name should reflect its core features.
- Try to differentiate your app with a play on words.
- Keep the name short and memorable.
- Make your app name an action word.
- Choose a searchable name.
- Align your app name with a domain.
- Pick the apparent name.
- Connect with your consumer’s emotions.
- Make sure it truly represents a great app.
With our ChatGPT and DALLE-2 integration you can do all this with the help of AI. Your app will also need an amazing icon. Here is a guide to create the best app icon that leads to success every time.
Decide on the Essential Features of Your App#
When considering which features to include in your app, it’s essential to keep two things in mind: simplicity and focus. You want your app to serve its users in the best possible way, which means including only essential features. Adding popular features might sound attractive, but if they’re optional, they can confuse users and take away from your app’s core objective. Furthermore, adding more features will increase the app cost and mobile development time. So when in doubt, always err on the side of simplicity and focus.
Note: Integrating an analytics engine into your app during this phase is crucial. Creating events for all possible user interactions lets you see how your app is used and get a general idea of users’ flow. This data will be beneficial to learn about your users and further iterating your app’s design once it is released. By doing this, you can make sure you release the best product possible.
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No-code Lego Blocks Available in AppMachine
- Blank page – Add dynamic pages in your app.
- Call – Let your users directly call the specified phone number.
- Contact – With the Contact building block, users can reach you in various ways.
- Contact Us – This building block allows users to contact you using a custom contact form.
- Coupons – Increase sales and attract new customers by offering coupons in your store.
- Detail – Add your content from a data source or web service.
- Email – This building block allows users to send an email to a specified email address.
- Events – Add the Events building block; your users will always be informed when fun events are organized.
- FAQ – Include a list of questions and answers.
- Facebook – Add a Facebook timeline, including pictures, status updates, and links.
- Form – Define your form and store the results within AppMachine Data.
- Go To – Go to a specific block.
- Information – enter a description of your company, activity, or event using a rich text field.
- Intro – The intro widget will be shown once at the first launch of an app.
- List – Add your content from a data source or web services.
- Lock – Use the Lock block to make certain screens on your app available only to users with the proper credentials and authorization level.
- News – Display news using our CMS or an RSS feed. Inform your users of the latest news surrounding topics of your choosing.
- PDF – Upload one or multiple PDF files.
- POI – Display multiple Points of Interest (POI) on a map.
- People – Present a person by including their name, picture, and detailed description.
- Photos – Display a photo of a person by retrieving photos from external sources such as Facebook, Instagram, or Flickr, or upload your photos to our app CMS.
- Products – Show products. You can add a photograph and a detailed description to give users a taste of the products you are selling.
- Push Messages – Let users review the push messages they have received in the past.
- Radio – Listen to your favorite radio station live!
- Settings – Allow users to adjust their push settings and other settings.
- Submenu – Use a submenu to group functional blocks on your home screen.
- Twitter – Show tweets for Twitter accounts. Users can retweet, reply, favorite and share tweets via email.
- URLs – Use this block to display a list of URLs. Users will be redirected to these websites if they tap on a link.
- Video – Retrieve video playlists from external sources such as YouTube or Vimeo, or place individual video links directly to the app CMS.
- Web Page – Show a web page by entering the URL.
- Webshop – Add your online store to your app. Your app users can visit your online webshop without leaving your app.
- Hours – Show the opening hours or business hours of your shop, event, or company.
- Reviews – Show reviews written about your business on Foursquare, Google Reviews, or Urbanspoon in your app.
Choose Your App Development Method#
Understanding the different types of app development processes is important before embarking on your journey. To create the perfect app that serves your purpose perfectly, you need to be aware of these methods and their advantages and disadvantages.
There are a few types of mobile apps you can build: native, web, hybrid, and PWA apps.
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Code Your Own App Yourself
The best option is to develop the app yourself with no app development cost. This will require significant time and skills since native mobile apps are made for each type of operating system.
To accomplish this, programming skills in several languages are required. However, this option will let you achieve the app you need without limits if you have the required skills.
Another viable option is to use a coding app to help you learn fundamental concepts and gain confidence in your coding skills.
There are pros and cons to consider when deciding whether or not to develop a native app for your business.
Some advantages of native apps include using all the features available on a device, working offline, and having a recognizable look and feel.
Native apps also tend to be fast and responsive, providing a great user experience. However, there are some disadvantages to developing a native app as well. For example, they can be inflexible, require a significant time and financial investment, and need more maintenance and support than other apps.
Additionally, users will need to download the app onto their devices, which may not be convenient for them. Native apps also require frequent updates to stay current with the latest operating system versions.
App making software
If you want to create mobile apps you will need app development software. You can choose to download app making software or use web-based app development software platforms like AppMachine. App makers are easy to use and often no coding skills are required. With a web based platform you never have to worry about losing your data. Also, you can access it from wherever you are. When you download app making software, you always need your laptop or desktop to build apps. Give AppMachine a try. Take a free trial and check it out!
Hire an App Development Company to Build Your App
The number of development agencies and freelance developers online is increasing, so finding one should be easy.
The determining factor, in this case, will be the cost of the services to create apps from scratch for both Google Play and Apple App Store.
One solution to ensuring your app’s success is hiring specialized experts for each operating system on which your app will be available.
Another solution is looking for a mobile app development agency with several experts who can take care of apps for all operating systems. The biggest hurdle in this method is money. Of the three methods, this is the most expensive one.
Hiring an agency to develop your app can be a great way to get things done quickly and efficiently. However, there are some downsides to consider before making a decision. One potential downside is communication gaps.
It can be difficult to communicate your vision and goals to an agency and then have them execute that vision. Data privacy concerns may also arise as you entrust your data to another organization. You may also have limited control over the app development process, and changes can be expensive.
Overall, there are pros and cons to consider when deciding whether or not to hire an agency for product development.
Create Your App Using an App Builder
Creating an app from scratch requires extensive knowledge and expertise in various programming languages and mobile app development. While hiring an agency or professional to develop your mobile apps might save time, it can also be expensive.
However, there is another excellent option available that anyone can use to create an app in minutes – a mobile app builder like AppMachine.
App builders enable users to create apps quickly and easily without coding knowledge using a no code development platform. You can build apps in minutes with an app builder and publish them on different app stores so that users can easily find and download your app.
AppMachine app builder is a platform that lets users create an app without learning to code. It features a drag-and-drop interface that allows users to add blocks of features to their app. You can save a lot of time and money by using the AppMachine app builder. Anyone with an internet-connected device can use the AppMachine app builder to create an app in minutes.
The pros of using a no-code development platform are that it can help you create applications quickly and cheaply. The platform is flexible, extensible, and scalable, so you can easily add new features or integrate with third-party tools. Also, no-code development platforms usually come with round-the-clock support if you run into any issues.
Despite this, there are some potential drawbacks when using a low-code app development process. One is that you don’t own the source code, so if you want to make significant changes to the application, you may need to go through the platform provider. Additionally, a lack of control may lead to security issues, and rigid templates may limit customization.
Create a Wireframe for Your App
Wireframes are a great way to start mapping out the UI and UX of your app because they offer a general sense of the app’s functionality and flow without getting into more minor details like color or style. By sketching wireframes of your app, you can focus on essential parts of the interface and figure out where to place the app’s critical components, so they’re accessible to the user. Plus, making changes to a wireframe is much faster than making changes to a final mockup.
The Splash Screen
A splash screen is an introductory screen displayed as your application loads in the background. A good splash screen will be intuitive and provide a positive user experience when the app is opened. To create an effective splash screen for an app, you can use the company logo, accompanied by text or additional imagery that enhances a user’s first impression.
The primary process for navigating your app should be your focus. Get a feel for your favorite mobile apps and how you experience navigating around inside them.
You want to aim for natural navigation without thinking about where to click to find what you need. If you need help with where to go next when using the app, it indicates a problem with the navigation.
Take a moment and think about how your target audience will navigate your app. You may have a problem if the app is designed for two-handed navigation. The target audience expects to be able to navigate it only with one hand (like the businessman who has his boarding pass in one hand and the mobile in the other).
Graphic Design for Your App#
Some standard mobile app design tips can help you create a killer app. Here are our tips for the basics:
Grid – Mobile screens are all about the grid. So, as you’re designing your app, always keep the grid in mind, as it can be an excellent guide for you.
Elements – Elements should be defined once: Every design has certain elements that must be used repeatedly. So, you must set the look and feel once and then stick to it. For example, if a Call to Action button appears in blue on your app, you should replicate that design on every page.
Brand colors – It’s essential to stick to your brand colors in everything you create so that users feel reassured that it is the correct app they’re using and not that of an inferior brand. Facebook never forgets its blue and white brand colors, so use yours consistently throughout your app.
Colors – Color sets the hierarchy: Never underestimate the power of color, as it plays an essential role in the app user experience. By using the same color with different shades, you can set a hierarchy for the options available to your users. Color can also highlight the importance or priorities of your journey.
Design trends – Keep the latest trends in mind: Design is a field where trends keep changing. A great user experience will follow the design trends that work for its journey and that users prefer.
Fonts – Fonts are important: If you are building a native app, Avenir Next is the iPhone standard, and Roboto is the Android standard. These fonts will ensure your app is more user-friendly.
Following these tips, you can create a simple killer app for your business. Discover eveything you need about app design an user interface in this article >
Set Measurable Milestones
You can track your progress by setting milestones and ensuring that you and your team are on schedule. Without milestones, it would be difficult to measure your progress.
The idea is to break down your app development project into smaller chunks. Working on many small projects is much easier than looking at one massive project from start to finish
Each small app project should be completed within a specified timeframe. You can measure your progress against this timeline of milestones to ensure that you and your development team meet deadlines.
Decide on a project management system that will work efficiently for software developers. An excellent option is Agile development. It’s important to have a method of tracking progress. This way, you’ll be able to gauge when your app will be market-ready and plan around that date better.
Build an MVP (Minimum Viable Product)#
Don’t get discouraged if you feel like you have to compete with every other app out there – sometimes less is more. Focus on your unique selling points and what sets your app apart from the rest.
Building a Minimum Viable Product (MVP) is a great way to start because it gives you a foundation to improve and build upon. You can also ask users for feedback to help guide future development.
If your marketing budget is limited, try promoting your app locally or within one industry first and scale up gradually. Overnight success is rare in the app world, so keep going even if it doesn’t happen immediately!
Quality Assurance Testing
It’s essential to keep testing throughout development to avoid costly mistakes later on. Unit, UI, and integration tests will help you catch any significant bugs early on so you can fix them before they cause more significant problems.
Test cases may take a bit longer to create, but in the long run, they’ll save you time and money in the maintenance stage. When you make a minor change, you can run all your test cases to see where it might have broken something else in the app.
This way, you can avoid human error and quickly identify potential problems.
Publish Your App
Now that you’ve built an app with AppMachine, you’re ready to publish your app in the iPhone and Android app stores. So how do you get an app in the app store?
To publish your app, you’ll need to take a few steps. Keep in mind that it takes about 24 hours to publish for Android and 1-3 business days for the Apple Store. You can activate your monthly or yearly subscription when you are ready to publish.
You need an Apple Developer License and a Google Play Developer License to publish your app. Make sure you apply for your licenses promptly – it can take a few business days to process them.
Apple will review your app using the rules outlined in the iOS App Store Review Guidelines. Please make sure you read the guidelines carefully to avoid having your app rejected. Read our article on how to create an Apple developers account step by step.
Your job is still ongoing after you launch your app. There’s still plenty of work to be done after you’ve launched. Make sure you plan for the following post-launch steps.
Promote Your Mobile App#
Your app must be marketed to potential users in a way that is appealing and catches their interest.
To reach as many prospective users as possible, digital marketing platforms should be utilized to the fullest extent possible. It is essential to find the ones where your customers spend most of their time since those are the best options for marketing your app. Here are some examples of marketing strategies to use.
App Store Optimization (ASO)
Promoting your app in the app store is the first step. The Apple App Store and Google Play are the most common places to find apps. Millions of potential app users could find your app if it appears in the search results.
Good app store optimization (ASO) can help boost your app downloads by improving your position in the search results. But if you don’t optimize your app for good search results, it will be difficult for users to find it. So take your ASO seriously and ensure you’re doing everything possible to optimize your app for the best search results in the app stores.
Apps that appeal to a narrow audience don’t need to be found in search results. Still, app store optimization is an indispensable marketing strategy for many available apps, just as search engine optimization is for websites.
There are many similarities between optimizing an app and optimizing websites for a good search result, including using titles, keywords, and descriptions. Apps also need suitable icons and attractive screenshots.
Place Ads in the App Store
App Store Advertising (ASA) is a highly efficient method of promoting the app you are developing; it goes one step beyond organic search results. You can run your own paid advertising campaign in the app stores by utilizing app store advertising.
Google recently introduced advertising campaigns for mobile apps in its AdWords program. These campaigns allow advertisers to advertise on the Google Play Store, and Apple recently introduced Search Ads for the App Store in the App Store. Ads are easy to create, and there are no minimum spending requirements with regard to the budget that you have to spend.
There are lots of benefits to using search ads, such as precise targeting and valuable analytics.
There are multiple networks for promoting your app, including Google Search, Display Network, YouTube, and Display Network, and AdWords is a powerful tool that allows you to advertise your app on all of them. You can choose one or a combination of all these to maximize your app promotion.
Remember, advertising in the app stores is only effective if you have optimized your app for the right keywords, titles, and descriptions. So give it a try today!
Use Social Media to Promote Your Mobile App
With app marketing moving increasingly toward social media platforms, effectively utilizing these channels has become critical for success. Social media app marketing allows for a more targeted approach to acquiring new users and should be a vital component of any well-rounded user acquisition strategy.
What makes a great app marketer stand out from the crowd? Creativity and thinking outside of the box! Social media app marketing is an excellent opportunity to show off your skills and, more importantly, to show your app’s potential. You can reach app users in an entirely new way.
There is a lot of potential for mobile app marketers to interact with possible customers through social media marketing. This is a great way to get feedback and find out what people want from your app. It’s also a chance to build relationships with potential customers and promote your brand.
Social Media Platforms to Consider
Facebook for App Marketing
With nearly 3 billion monthly active users, Facebook is the most popular social media platform. It is estimated that 15% of those users log on to shop for products on the site. As a result, Facebook is an ideal channel for app marketing since it has a large user base, making it easy to reach many people. Facebook may notice if your organic traffic starts to increase and thus stop you from doing so. They will have no problem doing this as they will want you to pay them for advertising.
Mobile App Marketing on Twitter
Twitter is a great option to use for social media marketing for apps. It is still one of the top-ranking public networks, even though it’s been around for 15 years. According to Twitter, over 60% of followers of small and medium businesses have bought something from the platform. Furthermore, 93% of those followers intend to buy from the platform. These are three valid reasons to consider using Twitter for app social media marketing.
YouTube for Marketing
This is one of the world’s largest search engines and the second largest in the world. With 3 billion monthly searches, YouTube is a powerful tool that app companies should utilize as part of their social media marketing strategy. Videos that perform well in the first hour after being uploaded are more likely to be ranked higher in YouTube searches. You can take advantage of this ranking boost by including the right keywords in your video and getting more views. With a well-executed social media strategy, you can start seeing results within hours of uploading your video.
Instagram is one of the most promising platforms for app marketing, with an engagement rate four times higher than on Facebook. It is especially well-suited for B2C products and lifestyle brands since it provides an opportunity to demonstrate the personality of your app brand. Moreover, 81 % of Instagram users choose this social network to research products and services. In conclusion, Instagram has a lot of potential for social media app marketing, although it may need to be more successful in bringing in customers for high-priced B2B services.
LinkedIn is a business-oriented social media platform providing app marketers with opportunities. When starting social media marketing for mobile apps, LinkedIn is simpler to use than other channels. Going viral is still possible on LinkedIn because only 3% of users create content. As long as you create engaging content, your LinkedIn followers are more likely to share it.
TikTok is a social media platform with a relatively young average user base growing tremendously fast. Because of this, it can be a vital marketing channel for your app promotion. A study shows that 61% of TikTok users favor buying brands they see on the platform. TikTok makes it possible to reach plenty of people without high costs. There are still only a few strong app brands on this social media network compared to the competition on other social platforms. Taking the time to get onto this social media site can be a competitive advantage.
Another excellent platform for promoting your social media app is Snapchat. This platform is ideal for building customer relationships as you can share more personal and exclusive content. The Snapchat Business account feature allows you to filter your audience for ads, and ads are played in full screen with the sound on more than 60% of the time, increasing the likelihood that users will install your app. According to a Snapchat users report, 60% of snap chatters are more likely to make impulse purchases, making this an ideal platform for promoting your app.
Pinterest is a constantly growing platform combining social media and search engine functionality. It’s interesting to note that 97% of searches on Pinterest are for unbranded terms – this gives new app brands an excellent opportunity to be discovered. Additionally, if your main social media marketing goal is to drive traffic to your app listing, Pinterest is a perfect platform. Users are three times more likely to click through advertised pins to learn more about the app than on other social media platforms. If you’re looking for a platform worth your social media app marketing efforts, Pinterest should be at the top of your list.
Other ways to share your app
Use the AppMachine Promotion Page
The free AppMachine promotion page is the perfect tool if you are looking for an easy way to promote your AppMachine apps. It will help your brand and promote your AppMachine apps for free! Include the link in your emails, newsletters, social media, or website. This will ensure that your clients can see your app’s icon, screenshots, title, and description as soon as they click on it.
Email to reach existing customers
Be sure to let your email list subscribers know about the new app launch as soon as it is released! Ensure that you include details in your email about the app and provide a link that will redirect your recipient to a download page for the app. Share separate links: one for the google play store and one for the app store. Or use the Appmachine promotion page to share on social media and in your emails, so every user gets redirected to the right page.
Influencer and celebrity endorsements
The power of a celebrity endorsement shouldn’t be underestimated – even if you don’t have a few hundred thousand dollars to pay an A-list celebrity. There are plenty of opportunities to connect with smaller-scale influencers that can still make a big impact. Do you have any connections in your respected industry that you can reach out to? Is there any location or industry-specific influencers you can connect with? Having them promote your app via their social channels and blog is the way to attract users to your app.
Track KPIs (Key Performance Indicators)
Establishing and tracking key performance indicators (KPIs) for your app is essential. This way, you can go beyond app performance metrics like speed and uptime and track KPIs based on how users use your app.
For example: are people downloading the app? How many? Are users keeping the app or uninstalling it? How often do people reuse the app?
By tracking these KPIs, you can better understand how well your app is performing and make necessary changes to improve the user experience.
It’s essential to track metrics like new users, repeat users, session length, and engagement to gauge the success of your app. With data to back up your theories, it’s possible to know which areas of your app are performing well and which need improvement.
Analyzing key performance indicators can help you identify which parts of your app drive the best results and which need work. By monitoring KPIs, you can make informed decisions about improving your app and creating a better user experience.
Get User Feedback
Consider what your user has to say about the app experience and their feedback – especially since, during the development stage, the primary focus is generally on getting rid of bugs and improving particular app features. Honest user feedback is critical since they are the ones who use your app daily.
Collect quantitative data through app analytics, surveys, and interviews and establish a personal connection by talking to the app users regularly.
Make sure you not only listen to their comments but respond to them as well. Furthermore, timely content updates, feature additions, and UI refinements will help maintain engaged users.
Ongoing Maintenance and Improvement
Maintenance begins at the same time as a product release and should be done concurrently.
Maintenance entails monitoring your app’s status, fixing bugs, and ensuring that the app continues to function optimally. Updating your app to support new versions of the OS or new devices is also part of maintenance.
You will need to maintain your app indefinitely; it’s an ongoing process.
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