You’ve finally done it.
After months of considering whether to build an app, you’ve completed the development of a custom platform that perfectly complements your business goals.
Now, rather than having to rely on expensive paid adverts to alert your audience of a sale or remind them of your existence, you can do it for free with a simple push notification.
Instead of purchasing vast quantities of irrelevant customer data from a third-party provider, you can start gaining accurate and in-depth insights into the actions of your users before they make a purchase.
However, before you can do all this and tap into the unlimited benefits of having an app… you need to convince your audience to use it.
A thoughtful and carefully executed launch combined with an ongoing app marketing strategy will deliver bountiful results (if you know what you’re doing).
What is Mobile App Marketing?#
Mobile app marketing refers to the method you use to communicate with your potential customers and convince them to use your program.
Just like with any other sales strategy, it involves extensive research, patience, and a multi-platform approach to increase brand visibility and drive action.
To be successful, you’ll need to be as persuasive as possible and highlight the value your app offers to its audience. What’s in it for them?
With this in mind, the majority of app marketing for businesses usually involves a strong “carrot approach” to encourage interest, with brands offering significant discounts or deals to users.
Why is App Marketing Important?#
Even if you were able to build your app on a budget through a no-code solution, that doesn’t mean you don’t want results.
Whether you created the platform from scratch by yourself or utilised app templates, you’ll have invested time into app creation that you’ll never get back.
Therefore, to make the most of these consumed resources, you’ll want to ensure a strong return on investment.
In a busy, over-saturated market where 37% of businesses have a custom digital platform… your app marketing strategy could make all the difference.
It’ll give you a significant competitive advantage and give you the chance to:
- generate leads
- convert sales
- monetize traffic
- deliver quality experiences
- collect contact information
- increase retention rates
- build customer loyalty
- improve your reputation
Doesn’t that sound like a dream?
Marketing strategies for apps can prove life-changing for a business, bringing in additional revenue and opportunities. Don’t make the mistake of ignoring it.
How to Market an App#
Before you can begin with publishing adverts and content centered around your new app, there’s some steps you must cover.
Step 1. Conduct Market Research#
If there are similar apps available on the market, you need to know exactly what they are and who owns them. This will allow you to start exploring their promotion strategies and build a similar one for yourself (with improvements, of course).
Step 2. Identify the Correct User Base#
However, just because you are trying to match your competitors doesn’t mean you won’t have a unique audience. For example, even though you both might have created an app to sell socks, you might be targeting different age ranges and genders.
Step 3. Create a Landing Page#
One of the best calls to action when it comes to marketing a mobile app is to invite someone to your website to learn more. From there, they should be able to hit the download button once they are satisfied that you are a legitimate business. A landing page will do this for you.
AppMachine provides you an app landing page out-of-the-box which you can share with anyone. If the appsite is opened on a mobile phone your customers will be redirected to your app store page to download your app immediately.
Step 4. Establish a Digital Presence#
If you haven’t already built an audience that you can share your app with, now is as good a time as any. Make sure to establish yourself across each of the relevant social media sites for your product and publish content that will be useful and interesting to your potential customers.
Step 5. Utilise Email Marketing#
Leads that have already signed up to your email list will be particularly useful in your app marketing strategy. They will know and love your business and could be the early adopters you are looking for. Be sure to build hype around your app’s launch and invite them to be one of the first users.
Step 6. Release on all App Stores and Promote#
To cover your bases, you should look into publishing an app on the App Store as well as Google Play. You could even have a website-hostable format for your platform, meaning no download is required. This will increase the accessibility of your app and encourage traffic.
Step 7. Define Key Metrics to be Tracked#
There’s no point in creating a marketing strategy for apps if you can’t measure success. Before you continue your grand adventure, then, you should set some goals and continuously evaluate what is and isn’t working. Do you have a leap in downloads when a sale is on? Make note of this.