Today, we’re going to help you to grow your business with 5 different Marketing Strategies that are successful for small businesses. A number of these options can be great growth strategies for your business. You can even start testing some of them over the next month to see which one has the potential to skyrocket your growth in the next months or year.
You already have a great product and know your market, now growing your business is only a matter of smart marketing and good customer retention.
1. Facebook Advertising
Facebook advertising is an inexpensive but effective way to market your business to almost any audience; Two million small to medium-sized businesses advertise on Facebook.
Facebook ads allow you to target a specific audience based on location, age, online behavior, interests, and other factors.
Creating a Facebook ad is very easy. All you need is a good headline, clear descriptive text, an image, and a link.
Facebook Ads Manager makes it simple to run and test multiple ads at the same time, allowing you to see what works best without needing advanced technical expertise.
Do note that some new users have difficulty succeeding with their first campaigns, so you do need some persistence. But due to Facebook’s popularity, you will also find numerous 3rd party tools and information that can help you succeed.
2. Google My Business
“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”
Ranking your Google My Business listing is one of the most powerful things you can do for your business. It might even be the most powerful strategy for local businesses.
For example, if someone searches for “San Diego restaurants”, this is what they see:
As you can see there is only one paid ad, followed by three Google My Business listings before we even see the normal organic search results. If you are able to rank your Google My Business listing in this top three, you can pull in large numbers of highly qualified leads every day without needing to spend anything on ads.
Google My Business combines all your Google platforms into one place, including your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more.
Google My Business immediately gives your business credibility and visibility, and as mentioned before, if you run a local business, it should be number one on your priority list.
Best of all, ranking your Google My Business listing is quite easy. It simply requires you to optimize your profile and then collect reviews and citations.
3. Google Adwords
Google handles about 3.8 million searches per minute on average across the globe, as reported by SEOTribunal.com. There is no other advertising method or medium that has the potential to get your business that many views.
Google Adwords has been around for a long time. Although it is competitive and expensive, if you know what you’re doing, it can work extremely well for you.
Despite being a paid channel, Adwords’ goal is still to deliver relevant search results to users, and as a result, it will be less expensive for you when you are utilizing on-page SEO as efficiently as possible. This Backlink.com article explains how to implement on-page SEO the right way.
4. Content Marketing
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Joe Pulizzi, Founder, Content Marketing Institute
Content marketing focuses more on long-term results, as opposed to paid advertising which focuses on instant results. The initial payoff tends to be on the lower side, but the long-term, sustainable growth in visitors, customers, and leads has the potential to single-handedly carry a business.
But do note that content marketing is not easy and requires every element to be done right:
- Relevant topics
- Quality content
- Optimized for readers
- Optimized for SEO
- Consistent content creation & promotion
Content should not be limited to blog posts. It should include videos, podcasts, online courses, and a host of other mediums. If you are considering this strategy for your business, make sure you have the time and money needed to get going with no initial return on investment, and also do some research. Find articles that will guide you through the process of creating good content for the right audience. A good start can be this article by the Content Marketing Institute.
5. Organic Social Media
Using social media for business is really a must. 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who are present on preferred social channels.
The real question is about social media for your business is how much time and money you should invest in growing your social audiences. And which platforms to use. For example, Instagram users that follow fashion influencers are actively looking to purchase new styles. By building an active, fashion-savvy audience, a clothing retailer can build a consistent direct sales channel. For other businesses, investing in Instagram might not be the right fit. The key is identifying where your customers are and how they like to be approached. If social media is the answer to both those questions, it’s the perfect channel for your business.
Well, that’s it, five awesome marketing strategies that could help your business grow and expand. Pick the ones that you think could work for you and run small tests with each strategy to see what works, what doesn’t, and what could be improved.