Let’s face it: we’re living in the age of online shopping. And while many e-tailers and businesses have tried to adapt to this new reality, most of them still aren’t seeing the sales they’d like. It’s time for businesses to think outside the box—specifically, a box with your business logo on it. Coupons offer a great way to boost sales and increase brand awareness while also giving customers a chance to try something new at no risk or cost.
Coupons can lead to more sales
So how do coupons work? Well, if you’re a retailer and you want to increase sales of your product, offering coupons is one way to do it. Here’s why:
Coupons can increase sales by as much as 25%.
They create repeat customers, who are more likely to buy your products again in the future.
They drive up sales of new products and slow-moving inventory items—and they make your business stand out from competitors’ stores, who might not be offering any promotions at all! Best of all, coupon campaigns are easy for retailers to set up themselves with just a few simple steps…
Coupons can attract new customers
If you have an existing customer base, coupons can be used to attract new customers as well. When you offer a coupon to your current customers, they’re more likely to share it with their friends and family who may not know about your business. This helps you reach new people while also keeping up with the repeat business of your regular consumers.
Not only that, but businesses can use coupons in different ways to target specific groups of consumers or even cross-promote products and services within the same industry. For example, if you own a coffee shop called “Coffee House” where you sell high-end gourmet coffee beans and ground coffee blends directly from your store (instead of through online purchases), you could offer free bags of coffee grounds when customers purchase a pound bag from you at your store location in during September.
You would be able to connect with local residents who enjoy drinking high quality beverages but don’t necessarily want/need them shipped across state lines all year round! Plus this will help you get noticed by those who travel for pleasure or work purposes since most other stores don’t carry anything close enough quality wise due cost factors out here on this side.”
Coupons are shared more than any other promotional content
You’ve probably heard this before, but it’s worth repeating: coupons are shared more than any other promotional content. In fact, they’re shared 16 times more than social media posts and 26 times more than email newsletters.
Now that’s something worth sharing!
Coupons are still popular, even in a digital world
Coupons are still popular, even in a digital world. In fact, coupons are more popular than ever. Why? Because as consumers become more digitally savvy and have access to a wide range of information at their fingertips, they rely on coupons to get the best value for their money. Coupons can be used in many ways to attract new customers and gain repeat business from existing ones:
Emailing your customers with weekly offers or free shipping deals will help bring them back again and again.
Using social media platforms like Facebook or Instagram allows you to target specific audiences who may be interested in what you’re selling
Businesses should use coupons as a regular part of their marketing strategy.
To be effective, coupons need to be a regular part of your marketing strategy. They should be used in all of your marketing channels, not just social media. Use them in conjunction with other promotions and use them as part of a larger integrated marketing plan that includes email blasts and direct mail campaigns. Using coupons regularly will help you develop relationships with your customers and get them coming back for more!
So, if you’ve been thinking about adding coupons to your marketing strategy, now is the time! The benefits of coupons are numerous and can be used in so many ways. For example, they can help increase sales by giving customers discounts on products they want or need; they can attract new customers by offering them a discount on their first purchase; and they’re shared more than any other promotional content online today because people love getting a good deal. If you run into any obstacles along the way (and we know there will be some!), just remember that it’s always worth taking risks because nothing great ever comes without hard work and perseverance.
Recently Apple published their new App Store Review Guidelines with stricter rules regarding app publication in the App Store.
Apple explained that a large percentage of apps in the App Store consists of duplicates and spam apps, along with many apps that haven’t been downloaded in years. This made Apple change the guidelines to increase uniqueness of apps and clean up the App Store. Which is good motivation, but does affect you and caused some concern for our customers.
The main cause of concern was section 4.2.6. This guideline states that “Apps created from a commercialised template or app generation service will be rejected.” This simply put, means that Apple has the right to ban any apps that share a code base or template with another app. This had many people worried it would include all apps built using a no-code app creation platform, that will inevitably share features, design and functionality. But we are happy to tell you AppMachine has not seen a single 4.2.6 rejection to date, and received confirmation from Apple that we are allowed to continue publishing apps on behalf of our customers. We have however added a complimentary, detailed pre-check before submission that will increase the chances of the app being published, but logically, will delay the submission time for a little bit. If we spot any aspects that do not comply with the new guidelines we will email you with information and tips on how to change this, making the process much more efficient.
What you can do to make an app that complies with Apple’s new guidelines
There are several points that you as our customer and app developer can take into account when building your app that make it more likely to be published by Apple. We have collected the most important tips based on the guidelines for you below, and divided them into 5 categories. If you would like to read the full guidelines please click here
When people install an app, they want a safe app with appropriate content. Your app shouldn’t contain upsetting or offensive content, damage devices or be likely to cause physical harm from its use. Make sure you feature information on how to reach you with questions and support issues in the app, and be sure to make this as easy as possible.
Before submitting, your app needs to be complete and final*; all information and metadata should be complete and URLs must be fully functioning. Descriptions, screenshots and previews should accurately show the content of your app and be kept up to date. Also, ‘Category and Genre’ selections, ratings and keywords should be filled in and be appropriate for the app content. Please be completely honest about what the app can do and what its features are, Apple will reject apps that do not perform as advertised.
Lastly, make sure the final version of your app has been tested for bugs and stability before you submit it.
*It is important to note that AppMachine will not review unfinished apps, and these will not be included in our complimentary pre-check
Submitting unfinished apps or using only template options will get an app rejected from the App Store
There are many ways to monetize your app, but you have to make sure your business model is obvious (explain this in the metadata and App Review notes). If it is unclear how the app works or in-app purchases aren’t immediately obvious, this may delay the review or even get your app rejected. You can give people the option to unlock features or functionalities within your app, but you must use in-app purchase. Apps may not include any other calls to action other than in-app purchase
Every app needs to be unique and add something to the store that is not already there (unique content and design). Don’t just copy another app, but come up with your own amazing ideas. Apps that don’t have a unique design and just use template skins, images, content etc. will be rejected by Apple. So let your skills and imagination run wild, the possibilities are endless.
This also means that you should not submit multiple versions of a similar app. Developers who do this will be removed from the iOS developer program.
Submitting multiple versions of the same app will result in suspension from the iOS developer program.
Your app should include features, content and user interface that make it more than just a repackaged website. It makes more chance of being accepted if it’s useful, unique and provides lasting (entertainment) value. This means that, other than catalogs, apps should not primarily be marketing materials, advertisements, web clippings or a collection of links.
Apps should be intended for a bigger set of users and have to appeal to a broad consumer market. If an app is only interesting to a small group of people, Apple might reject it, as they state that the App Store is not the correct forum for personal apps, portfolio and photo galleries.
Apps intended for a small group of people will be rejected by Apple
Logically, all apps must comply with legal requirements of any location where you make them available. This also means that you must protect the privacy of users and that their data must be handled with care. Make sure your app only includes content that you created or that you have a license to use. And be sure that all mentions of Apple product names are spelled correctly in your app (‘iPhone’ instead of ‘Iphone’, ‘iTunes’ instead of ‘iTunez’), otherwise Apple will reject your app.
We hope these tips will be useful to you and make it easier to create a unique app that complies with the updated guidelines.